Our Story
Neowave embarked on its journey with a single partnership with one fragrance house headquartered in Dubai, UAE, and has since expanded its reach across Malaysia and Brunei. Upholding our mission of indulge in luxury, the company introduced “SCENTS OF DUBAI,” pioneering the fusion of high-quality fragrances from the UAE and Malaysia.
Led by our visionary leadership, the partnership with Dubai’s fragrance houses began in 2012, aimed at manufacturing in the UAE and distributing luxury fragrances in Malaysia and neighbouring regions. Through strategic collaborations with renowned UAE fragrance houses like Shaikh Saeed and others, Neowave established itself as a trusted distributor and e-commerce provider.
Driven by integrity and responsibility, Neowave aims to dominate the Arab-French, Arab-Swiss, and Arab perfume market in Malaysia, with “SCENTS OF DUBAI” poised to become an international luxury brand that bring those brands. Currently collaborating with a myriad of brands, including Lattafa Afnan, Armaf, Paris Corner, Ahmed Al Maghribi and others, Neowave offers a diverse range of personal and home care products, all sourced from the UAE. With a focus on retail and wholesale operations, Neowave brings the allure of Arab fragrances to Malaysian consumers through a wide array of goods, including perfumes, body deodorants, hair mists, bukhoor, and air fresheners.
MISSION
“To promote one its kind high quality, luxury fragrances from UAE and across the globe and to be the main player in the perfume and fragrance markets in Malaysia and beyond.” Our patronage lies in the customer satisfaction and we leave no stone unturned to stay ahead in serving our clientele. Our diverse partnerships and experienced leadership team is commited to creating and environment that inspires, nurtures growth, and drives our vision.
VISION
We are very passionately working towards this vision which also contributes to our nation’s economy and growth, and spirit of connecting the world through culture and entrepreneurship. Wearing the ‘Made in UAE’ label with the pride and honor to which greatly appreciated by people across continents, we are striving to the contribute in the country’s economic diversification mandate the natural growth and drives our vision.
SCENTS OF DUBAI outlet in AEON Mall Shah Alam
SCENTS OF DUBAI outlet in AEON Mall Alpha Angle Wangsa Maju
CREATIVE DIRECTION
Digital Marketing, exemplified by online promotion across social media platforms, leverages the expertise and successful track record of our partners, who are consistently poised to assist us in penetrating the Malaysian market.
Through strategic marketing initiatives, we are effectively heightened the visibility of the brands among Malaysians. Additionally, through the engagement of social media influencers in Malaysia, the brand aims to establish itself as a prominent perfume entity not only within Malaysia but also across neighboring countries such as Brunei and Singapore.
In today’s rapidly evolving market landscape, it’s crucial to adapt and innovate. Our approach combines cutting-edge technology with insightful data analysis to stay ahead of the curve and stand out in a saturated market.
Market Overview
The market is becoming increasingly competitive, with consumers inundated with choices. To thrive, we must differentiate ourselves and capture the attention of our target audience. This requires a deep understanding of consumer behavior, market trends, and competitor strategies.
Our Approach: Data + AI Marketing:
We believe that the key to success lies in harnessing the power of data and AI in our marketing efforts. By leveraging advanced analytics and machine learning algorithms, we can unlock valuable insights, personalize marketing campaigns, and optimize our strategies for maximum impact.
Free Shipping
From all orders over MYR 1000
Quality Support
24/7 online feedback
Return & Refund
Return money within 30 days
Gift Voucher
20% off when you shop online
Customer Say!
Customers love our products and we always strive to please them all.
STORES
Shah Alam, Selangor
Lot KS1, Level 2, AEON Mall Shah Alam, Jalan Akuatik 13/64, Section 13, 40100 Shah Alam, Selangor, Malaysia
Open
Friday – Saturday: 10am – 11pm
Kuala Lumpur
Lot F23B, Level 1, AEON Mall Alpha Angle Section 1, Wangsa Maju 53300, Kuala Lumpur, Malaysia
Open
Friday – Saturday: 10am – 11pm
