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Our Passion for Perfume
SCENTS OF DUBAI
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Introduction

Our Story

Neowave embarked on its journey with a single partnership with one fragrance house headquartered in Dubai, UAE, and has since expanded its reach across Malaysia and Brunei. Upholding our mission of indulge in luxury, the company introduced "SCENTS OF DUBAI," pioneering the fusion of high-quality fragrances from the UAE and Malaysia.

Led by our visionary leadership, the partnership with Dubai's fragrance houses began in 2012, aimed at manufacturing in the UAE and distributing luxury fragrances in Malaysia and neighbouring regions. Through strategic collaborations with renowned UAE fragrance houses like Shaikh Saeed and others, Neowave established itself as a trusted distributor and e-commerce provider.

Driven by integrity and responsibility, Neowave aims to dominate the Arab-French, Arab-Swiss, and Arab perfume market in Malaysia, with "SCENTS OF DUBAI" poised to become an international luxury brand that bring those brands. Currently collaborating with a myriad of brands, including Lattafa Afnan, Armaf, Paris Corner, Ahmed Al Maghribi and others, Neowave offers a diverse range of personal and home care products, all sourced from the UAE. With a focus on retail and wholesale operations, Neowave brings the allure of Arab fragrances to Malaysian consumers through a wide array of goods, including perfumes, body deodorants, hair mists, bukhoor, and air fresheners.

Vision
“To promote one its kind high quality, luxury fragrances from UAE and across the globe and to be the main player in the perfume and fragrance markets in Malaysia and beyond.” Our patronage lies in the customer satisfaction and we leave no stone unturned to stay ahead in serving our clientele. Our diverse partnerships and experienced leadership team is commited to creating and environment that inspires, nurtures growth, and drives our vision.
Mission
We are passionately working towards this vision which also contributes to our nation’s economy and growth, and spirit of connecting the world through culture and entrepreneurship. Wearing the ‘Made in UAE’ label with pride and honor to which greatly appreciated by people across continents, we are striving to contribute in country’s economic diversification mandate and growth.

PRESENCE OF THE BRAND

SCENTS OF DUBAI outlet in AEON Mall Shah Alam
SCENTS OF DUBAI outlet in AEON Mall Alpha Angle Wangsa Maju

CREATIVE DIRECTION

Digital Marketing, exemplified by online promotion across social media platforms, leverages the expertise and successful track record of our partners, who are consistently poised to assist us in penetrating the Malaysian market.

Through strategic marketing initiatives, we are effectively heightened the visibility of the brands among Malaysians. Additionally, through the engagement of social media influencers in Malaysia, the brand aims to establish itself as a prominent perfume entity not only within Malaysia but also across neighboring countries such as Brunei and Singapore.

In today's rapidly evolving market landscape, it's crucial to adapt and innovate. Our approach combines cutting-edge technology with insightful data analysis to stay ahead of the curve and stand out in a saturated market.

Market Overview

The market is becoming increasingly competitive, with consumers inundated with choices. To thrive, we must differentiate ourselves and capture the attention of our target audience. This requires a deep understanding of consumer behavior, market trends, and competitor strategies.

Our Approach: Data + AI Marketing:

We believe that the key to success lies in harnessing the power of data and AI in our marketing efforts. By leveraging advanced analytics and machine learning algorithms, we can unlock valuable insights, personalize marketing campaigns, and optimize our strategies for maximum impact.

Free Shipping
From all orders over MYR 1000
Quality Support
24/7 online feedback
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Return money within 30 days
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User reviews

We are selling all type of perfume which our perfumery lines consist of Arab Perfume, Swiss and French Niche Perfume, Car Perfume, Bukhoor.
We let our customers speak for themselves.
5.0 average
164 reviews
Staff name hassan are very nice and great experience so far buying from this store 👍🏼 Didnt hesitate to give the sample and also got a freegift when purchased.
Deby Alfian Local Guide·101 reviews·200 photos
Came to the shop because I saw a lot of perfume and was greeted by Hassan which is very helpful and had a great experience.
Harith Hafizul 4 reviews·4 photos
Great services with Hassan as he suggest us the perfume and help us with the scents. But couldnt make the decision and end up buy two 😅 great prices and deals as well
Anis Zulaikha 3 reviews·3 photos
Great service, the employees helped me with the smells and recommended me great perfumes. Ended up buying 4 perfumes. 10/10 would come back again. :)
Sabrina Zaini 20 reviews·11 photos

Our store

AEON Mall Wangsa Maju,
Kuala Lumpur, Malaysia

Sunday - Thursday, 10am - 10pm
Friday - Saturday, 10am - 11pm

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